IXL Home

IXL Home is a division of the IXL Group, with a history and origins that started in in 1858, when Ebenezer Backwell established a whitesmith's shop in Geelong, Victoria. The company evolved from producing ironwork for local trades, to manufacturing stoves, establishing the foundation for what would become one of Australia's most enduring appliance brands.

IXL Home is the consumer product business unit of IXL Group, with an organisation that is focused on the development & growth of the IXL brand, as well as a distributor of premium global brands, for the Australian and New Zealand market.

To find out more about the IXL Group, please click the link below.

ABOUT US


IXL Home is a recognised leader in the premium home appliance industry, within Australia & New Zealand. We are committed to continuing our excellence in local manufacturing, importing, distributing and marketing a wide range of world-class brands and setting benchmarks in product innovation and design aesthetics.

IXL Home have established relationships across the major retail groups and specialist independents across the Appliance, Hardware, Heating & Lighting retailers and Plumbing and Electrical wholesalers. These relationships cover both Australia and New Zealand, supported by a dedicated team located in our offices in Melbourne, Geelong and Auckland and in-field sales representation in all states and territories.

IXL Home is a division of the IXL Group which is a proudly Australian, family owned company, based in Geelong for over 150 years. IXL Group has extensive manufacturing and distribution capabilities across a range of sectors including automotive, mining, domestic appliances and solar.

To find out more about the IXL Group, please visit www.ixl.com.au